The very first rule of online marketing is you need to know who your audience is.
It’s not about making noise, it’s not about just you know getting your name out there.
A lot of people they talk about, even entrepreneurs, marketers, and business owners, you hear this all the time.
I just need to get my name out there.
It’s not about getting your name out there, it’s about getting your customers into your door.
It’s not getting them out there, it’s getting them in here, that’s the very first rule of marketing online.
So first, you have to know your audience, it’s not just about getting attention because a lot of people think about –
Oh, I need a lot of followers, I need a lot of fans.
I need a lot of a big social media reach and I have a massive social media reach, but fame doesn’t equal fortune.
The right type of fame to the right type of people equals fortune.
It’s not just about getting attention.
‘Cause, right now you could go out there, let’s say you go downstairs, you can run around naked, winter in Mumbai, guess what, you will get a lot of attention.
You get the attention of the police, right?
But it’s not the right kind of attention you want.
You need the right type of attention, at the right time from the right prospect, that’s what makes sales.
So if you run any kind of business, it can be a home-based business or whatever business, whatever you’re selling online.
The first rule of Online Marketing
First, you have to define exactly –
- Who you’re selling to?
- Who is your ideal customer?
If your answer is anybody there who breathes, anybody’s got a heartbeat, you’ve got a problem.
- Who are they?
- Are they men?
- Are they women?
- What age group?
- What kind of professions?
- What do they do, and what are their pinpoints?
Once you narrow that down from this to this then you craft your offer, you craft your message specifically talking to this group of people.
The amount of money you’ll make from marketing and the amount of money you’ll make from your business is in direct proportion to how well you understand your potential customers.
Once you can do that then you will know where you could get traffic.
For example, if you know this is your demographic, this is your ideal customer profile, yes now you can do Facebook ads, right?
- Now you can do banner ads.
- Now you can do affiliate marketing,
- Now you can run Google Ads.
- Now you can do Instagram.
Now you know exactly who you’re talking to versus oh, I just get more followers, I just need to make some noise, I need to get more traffic.
It doesn’t help.
When it comes to making online it’s only two things.
Conversion and traffic, that’s it.
If you’ve got decent conversion going on.
Let’s say you are converting one out of every hundred visitors
buying your product, 1% conversion, that’s fine.
So you know if you get 200 visitors, they’re the right type of visitors, that would get you two sales and then 300 visitors, so on and so forth.
It’s a 1% conversion. If you have had a few hundred visitors,
a few thousand visitors to your website, to your offer, and none of them bought, listen to me you can not multiply zero.
If you’re not getting sales with a few thousand visitors, guess what?
Let me get more followers, let me get more visitors,
I’ll get 10000,20000, and then my problem will be solved, I’ll get more sales, no you won’t!
You cannot multiply zero and you cannot go to the bank and say,
hey you know what I don’t have a cheque deposit but I’ve got a lot of Instagram followers, can I deposit my followers?
The banks want cash.
You cannot deposit likes, you cannot deposit followers, you cannot deposit fans, you deposit cash.
And to convert the attention, the right attention, to convert followers to likes into money in between you need a conversion mechanism.
Whatever that thing might be. It could be your E-commerce site, it could be a webinar, or it could be a good smartphone to convert them into a sale.
Whatever that mechanism is I can tell you from my experience
when it comes to making money online most people that focus on traffic all suck at this conversion mechanism.
Either they don’t have one in place or the conversion mechanism they have sucks, their webpage sucks, and it doesn’t convert.
It doesn’t get people to act. It doesn’t get people to buy. It doesn’t get people to click.
And they thought, oh let me just get more people viewing my page, let me get more traffic that will solve my problem.
So the very first action that you need to figure out is who is my ideal audience?
What kind of offer can I put in front of them to get them to put up their hand?
Maybe it generates a lead, maybe it’s to make a small purchase,
maybe a big purchase, it doesn’t matter.
What is the right offer that I can put in front of them?
Once that’s converting, then you can find ways to buy traffic.
And there are so many ways and so many places you can buy traffic, I’m not gonna get into that in this article, but that’s how you do it.
That’s the rule of marketing online and that’s the rule of selling anything online.