I have been marketing online since 2012.
It’s very interesting how marketing online or internet marketing has evolved over the years, and things seem to be, there seems to be a lot of noise and things seem to be very, very complicated.
It’s not that complicated.
Today I’m gonna teach you the only five ways, five ways you can drive traffic to your business and to your website.
5 Ways to Drive Traffic to your website
# 1 You Earn it
The first way to get traffic is to earn it. You earn it, and what do I mean by that?
- I’m talking about your blog.
- I’m talking about your YouTube channel.
- I’m talking about your podcast.
Earning it means that you are creating content. Usually, it’s a function of content marketing.
You are putting content out there. Hopefully, it adds value to peoples’ lives, and when enough people see it, they will wanna learn a bit more and they will click and opt into your offer, or opt into your funnel, or buy one of your products.
You gotta earn it.
Now the problem with earning it is, you got to earn it, right?
You gotta earn it with your time.
You gotta earn it with your effort.
You’re spending something because you are investing your time and effort to create content consistently.
And the problem is, with social media, with the internet, I always say, social media, it is like a monster that it’s never enough, right?
You always keep feeding this monster, this content monster.
That it doesn’t matter how much content you create, this monster will eat it all up.
And there’s a time and place for that. I do a lot of content marketing, for sure, but if that’s your only strategy,
I think it’s a bit dangerous. So the first way is you got to earn it.
Earn it with your content.
#2 You Buy it
I’m talking about now paid traffic. You’re running Google ads,
you’re running YouTube ads, you’re running Instagram ads, you’re running Google Display ads, you’re running Facebook ads,
you are running banner ads.
It doesn’t matter, but you are paying for the traffic.
You are paying to be paid per impression or paid per click.
Doesn’t matter, but you’re spending actual dollars to drive traffic to your website.
Now disadvantage is, that it’s costs you money. You need to be able to spend money to acquire more traffic.
The upside is, you look at any business online, any business that is substantial, pretty much they rely on buying traffic because when you can buy traffic, it means you can scale the business.
You can scale the number of people, the number of visitors going to your website, going to your business, going to your offer.
So that’s a very powerful strategy.
You need to have that.
#3 You Borrow It
Meaning other people already have traffic. They already have visitors, they already have eyeballs.
How could you borrow that?
The way you would do that is through, it could be an affiliate program.
It could be through a joint venture. Means, For example, you have a joint venture partner that has a list of, people, and you’ve got an offer, and you can strike a deal, you can structure a deal where the joint venture partner in promoting your offer to his or her list in exchange of a commission.
You are borrowing their traffic source. Another way you could do it is also maybe you have articles.
You have content that other websites, and other channels that are willing to feature your content.
You’re also borrowing their traffic.
Sometimes you borrow for money where we pay them commission, or you borrow for free, then you don’t have to pay them.
#4 You Recycle Traffic
What do I mean by that?
It means, let’s say you have an opt-in offer where someone goes to your website and they’ve given you the email address and name, and they’ve permitted you to communicate with them frequently.
Now you’re building your email list. Now those visitors you might have spent some money, or you might have earned it.
It doesn’t matter. Now they are on your email list.
You can keep sending them offers, you keep sending them emails and driving them back to your website, your content.
You’re recycling their traffic.
It’s the same visitor.
For example, I could have someone.
I could have a fan, I could have visitors going to my website.
So they come in through an email, but then perhaps they could follow me on Instagram, they could subscribe to my YouTube channel, they could subscribe to my blog, they could read my blog.
I am recycling the traffic. It’s the seam person but I’m recycling the traffic through different channels.
Does that make sense?
#5 You Retarget it
Retargeting the traffic.
Usually, it’s a function of Facebook, but also YouTube as well, Google as well, where you are retargeting.
So they’ve visited your website. They have gone through your offer. Maybe they have not bought.
For example, let’s say you have an offer at 500$, and you have that on your website.
Then they’ve gone to your website, but they’re like, you know what, I’m not ready to buy this yet.
Maybe a little bit later. No problem, you can run retargeting ads.
Retarget the visitors who have gone through your website but have not bought today. Then you can show them some more things.
Maybe another testimonial, more social proof, or create some more urgency, or give them some more information.
You are retargeting them to create more traffic. Those are the only five ways to drive traffic to your business, to your website.
Everything online, it pretty much falls under one of these categories.
So what should you do?
Which one should you start off with? A better approach, I believe, is you pick one of them. You just pick one of them to start off with.
If you’ve got a proven offer that converts, that’s working well, maybe you wanna start with borrowing other peoples’ traffic, or you don’t have a budget.
You don’t have a lot of money, but you have time, then you invest the time, then you earn their traffic. Maybe you write a weekly blog post.
Maybe you do a podcast every week. Maybe you will do a YouTube video.
It doesn’t cost you a lot of money. It just takes time.
You’re investing your time, end effort, and your talents to get eyeballs, right?
I believe in the beginning, pick one and focus on that.
Over to you
Which are the way you use to get traffic on your website.
Comment below your ways to generate traffic on your website.